Are you looking for a way to improve your WordPress website design? If so, don’t focus on changing only the interface of your website. You’d also want to make sure that you improve your page speed as you undertake a website redesign.
In almost all efficient web designs, page speed is one of the main focuses of the designer. A page’s loading time makes up a third of the Core Web Vitals. Interactivity and the page’s visual stability are the other two vital elements that create a page experience.
The question is, why increase page speed at all? Excellent web design often isn’t enough to cut it and bring you success. Below, we’ll discuss the top 10 reasons to increase page speed.
1. Increasing Page Speed Also Increases Sales
As Google puts it, speed equals revenue. Thus, when your web page has higher speeds, the more money you’ll make. This factor is more the reflection of the expectations of the customer than of your business.
Even a one-second delay can turn down potential customers from your website. This is one reason behind Amazon’s success. The company realised that even a difference of 100 milliseconds could create a 1% loss in revenue.
If a company as large and world-renowned as Amazon knows the value of milliseconds, so should small businesses. You’ll find the most success when you learn from industry leaders’ mistakes and strengths. If your focus is on increasing sales, make sure you’ve got a fast-loading website.
If you must sacrifice design, go for it. It’s better to simplify your website and have it load fast rather than have an attractive website that is slow. Remember, consumers are expecting faster speeds more than seeing pretty web designs. Great web design ideas that improve load speed use minimalism and negative space.
2. Mobile Users Will Enjoy Your Content More
Do you check your messages, mail, and browse online on your smartphone more than on a computer? That’s normal in today’s society. After all, mobile phones are a major driver of increased online usage of the average adult in the UK.
With this factor in mind, you must learn to treat web design on desktop and mobile as separate entities. Easy access and flexibility are the highlights of mobile online browsing and shopping. You also need to face some obvious negative impacts of using mobile for internet access.
One is that mobile users have a shorter attention span and lower patience than desktop users. Another is people prefer to revisit e-commerce sites that offer high-end mobile UX. The final one is that a poor mobile website design will make users less likely to visit you again.
By poor design, we’re talking about shrinking the HTML of the desktop version for mobile. Don’t let your visitors see a shrunken-down desktop version when they visit your website on mobile.
These limitations negate your goals of reaching customers through mobile. That includes getting more customers, new ad choices, and giving quality services. You also sacrifice the productivity and business development of embracing the mobile web.
If you want to attract and keep visitors who use mobile devices, redesign your page to suit mobile visits. Use Google’s latest mobile index for search engine results pages (SERPs). If you have trouble learning Google’s mobile index for this year, remember that we are always here to help.
3. Keep Your Website’s Bounce Rate Down
The bounce rate is the rate at which people visit your page once and leave instead of viewing your other pages. The bounce rate is one of the metrics which you can use to analyse your website and its success. A high bounce rate means that your visitors lose interest in the website after seeing a webpage.
Having a high page speed is essential, especially if you want to minimise your bounce rate. Did you know that 47% of consumers expect a webpage to load in 2 seconds or fewer? When a website takes over three seconds to load, 40% of its visitors will abandon it.
It means that a low page speed can turn away visitors, who might otherwise view your other content. If you want to fix this, make sure you have page speed optimisation. One way to do it is to use caching.
When your WordPress website caches, the server saves copies of the pages of the website. It reduces the time it takes for some elements of your web pages to load from scratch. You reduce loading time, and to return visitors, it will seem as if your page speed increased.
Another way to improve page speed is to limit redirects. The server may find it difficult to find and load the correct page. Cut down unnecessary redirects to improve the performance of your website.
4. You Encourage Better User Experience
Imagine you’re watching a movie or video on your phone. The video keeps lagging and its frames keep stuttering every few times it loads. Won’t this experience ruin your movie-watching and turn you off from completing it?
Online users feel the same thing when they come across websites that lag and are slow. The more time it takes for your web pages to load, the more it worsens the user experience. If you want to provide a better user experience, use a web design that encourages better page speed.
You can do this by taking a few small yet critical actions. It includes removing unnecessary plugins or widgets. While plugins can help increase functionality, they come with a price: poor performance.
Even small widgets, like the Google+ button box, can affect your page load time by as much as 2 seconds. If you must use plugins, check that they don’t perform complex operations. Fast, high-quality plugins also don’t load many content assets and scripts.
You don’t need to limit how many plugins you use for your website. After all, every website and plugin is unique and has different limitations. Plus, certain high-performance plugins, like those for SEO, are necessary for your website.
5. Better Web Design Leads to More Conversions
Right now, there are a billion websites on the World Wide Web, and the number changes every second. This also means that there are a billion websites that may have the same web design as you do. The great thing about web redesign is that you have a ton of new strategies to pick from.
You can try limiting or simplifying decisions on a web page. Users can get overwhelmed when they fill up a web page with tons of information and links. Instead, give them 2-3 actions, like buying a product, reading reviews, or browsing some more.
6. Websites That Use Gutenberg Are Easier To Lay Out
Do you have trouble editing your WordPress website? Gutenberg is the newest WordPress visual editor that’s perfect for new and veteran WordPress users alike. It’s named after Johannes Gutenberg, the inventor of the printing press with movable type.
Like its namesake, the Gutenberg editor uses little blocks to make editing easier. It’s a great plugin tool if you want to invest in website development. Also, it works on mobile, lets you create custom blocks, and is great for beginners.
Right now, it’s still in its testing phase. Yet, for a plugin in progress, it’s showing great potential.
7. It Gives You an Edge Over Your Competition
You may have the habit of checking on your competition now and then. Before you do, clear your cache and cookies. Now, visit and observe how fast their webpages load and then do the same with your WordPress pages.
How much faster is their loading speed than your website? If your competition has faster loading speeds, then you need to increase page speed, too. Keep in mind that having an e-commerce site is a lot like a race.
The fastest to the finish line gets to stand on the first placer’s spot on the podium. In this case, the finish line is the moment a web page loads in full. Even if your online business belongs to a small niche or industry, you must strive to take first place.
Even if you’re already number one among your competitors, keep improving your page speeds. Your competition is always improving, so you have no reason to become complacent. Make it a habit to check your website speed with a page speed test, especially after a site redesign.
One way to improve page speeds is to compress the images on your website. Try to keep the image file size below 1 MB, but keep its quality up. Use PNG and JPEG file extensions. These are easy to compress and all browsers support them.
8. Faster Speeds From Good Web Design Reflect Better on Your Brand
Let’s talk about consumer psychology for a while. In all businesses and industries, speed is critical. For example, when people buy services, they often look for a company that offers the fastest one.
The same thing applies to your website and its loading speed. Your visitors expect that your web pages will load at fast speeds. When it fails their expectations, they’ll see it as a bad experience.
40% of visitors who had a bad experience online say they’ll share it with others. Always keep this in mind when you create your web design. If your website creates bad experiences, imagine how far your reputation will fall.
If you want to get a good reputation, make sure your loading speeds make up to consumer expectations. Better yet, improve your website so it’s faster than what your visitors expect. This will help you and your business stand out more.
9. You Provide Consistency in Your Website
Providing a good user experience doesn’t end at offering a good page load speed. One more thing to consider in your website maintenance care plan is consistency. Your website may offer a great user experience in its visual impact and design, but not in load speed.
Instead, you want to create a consistent user experience in all departments. Whether it’s page speed, design, or usability, everything needs to be at the same level. One way to do this is to improve the server response time.
The traffic you receive and your hosting solution affect your server response time. The resources used by each page and the software your server uses also impact response time. The best solution is to look for performance bottlenecks. This includes:
- Lack of memory
- Slow routing
- Slow database queries
Try to fix the issues listed above as soon as possible. The ideal server response time is under 200ms. When you find a solution for these issues, you’re one step closer to improving the user experience.
You can also use a content distribution network (CDN) to improve web page speed. A CDN is a network of servers that distribute the load of delivering content. In other words, it copies your site and stores them at different data centres around the world.
The scattered data in the globe makes it easier for users to gain access to your site. It’s also a more reliable form of gaining access to your site. Your website data won’t have to travel halfway around the earth to reach visitors from there.
10. Good Web Design Makes It Easier to Share Your Content
Once your website gets optimised, it’s easier for your visitors to share your content on social media and other spaces. You also need this when you work with brand ambassadors and marketing campaigns. You don’t want your audiences to click your link and get bored after three seconds of loading time.
Instead, you want to astound new visitors with your brilliant web design and fast page speed.software your server uses also impact response time. The best solution is to look for performance bottlenecks.
Create a Successful and High-Quality Website With Excellent Web Design
Once your website gets optimised, it’s easier for your visitors to share your content on social media and other spaces. You also Those are the 10 benefits of web design that doesn’t hinder page speed. We hope that this educational guide on increasing page speed helps you out. Now, you know why you need to identify the issues that are causing delayed page speeds.
Are you new to WordPress and need help in optimising and improving your website? We’re always happy to help businesses with their websites, especially small businesses. Reach out to us and let us know with which you need help.